Created by USPS in 2017, Informed Delivery is a feature that provides postal customers with a daily email preview of their household’s mail that is being delivered that day. This technology has grown to more than 54M users with an email open rate of above 67%. By pairing a digital ride-along ad with a mail campaign through Informed Delivery, businesses can give their audience additional ways to interact with an offer, whether they’re at the mailbox or in their inbox.
As Informed Delivery has grown in use among postal customers, direct marketers have leveraged the technology to amplify their mail messages. Businesses that have direct mail as part of their marketing strategy can take advantage of special postage savings by adding Informed Delivery to their campaign. Beginning August 1, USPS is offering a 4% postage discount on First-Class Mail and Marketing Mail if they include Informed Delivery. Not only can customers take advantage of the additional exposure Informed Delivery provides, but now a significant postage savings is attached.
Prisma clients have two options to deploy Informed Delivery in their direct mail campaign. They can choose a direct mail campaign and pay for the installation of Informed Delivery, or our clients can run a campaign through our DM360 program which includes the service at no extra cost. The advantages of DM360 aren’t limited to Informed Delivery; the platform offers seven technologies including social media and Google ads to further boost the direct mail’s response rate.
Prisma deploys more than 15 million pieces of direct mail per month, and we consistently see a 23-46% lift in results when delivered with DM360. The postage savings offered through Informed Delivery is a great time to test out how digital technologies can boost your direct mail response.
Get in touch today to see how partnering with Prisma can elevate your direct mail campaign.