Packaging is more than just a container – it’s the first physical interaction a customer has with your product. The goal for brands and retailers is to cut through the noise and connect with consumers, while keeping up with the expectations of the modern consumer 

Market Growth 

The product packaging design market is experiencing rapid growth with a rising demand for sustainability and focusing on using recycled content. Consumers desire a company that cares about the impact of their materials. North America leads the way, holding the largest share with over 30% of packaging design services. With the increasing popularity of eCommerce, there is an even higher demand to ensure protection and safe transportation to get the product to the buyer.  

At Prisma, we offer solutions that fit your brand’s goals – whether you’re focused on aesthetics, sustainability, or performance.  Our mission is to continually integrate environmental mindfulness in our company by focusing on three key objectives 

• Greener products and services 

• Sustainable business practices 

• Employee engagement 

These initial steps will lead us to becoming an industry leader in environmental stewardship. 

Brand Authenticity  

Brands build loyalty with clear and accurate labeling; investing in eco-friendly packaging solutions that align with consumer values and environmental responsibility.  Even after the pandemic, sustainability remains a key concern; producers and retailers have developed a way to focus on packaging recyclability and the use of recycled content. These efforts will help reduce the total use of plastics and are functional and environmentally responsible alternatives. 

There is no one–size–fits-all packaging solution. From recyclable to plant-based and compostable solutions, sustainable packaging is quickly evolving – and Prisma is here to help you stay ahead of the curve while meeting industry standards and requirements.  

First Impressions Matter 

A consumer survey in 2018 showed purchasing decisions were made based on the packaging design. Packaging not only protects the product but attracts consumers, communicates brand identity, and elevates the product. Consumers are drawn to packaging that not only looks premium but also reflects their values.  

Custom packaging solutions are not just a luxury but a necessity. Prisma has engineered this trend by meeting the needs of modern brands. Packaging is the first impression of your product – make it count.  

Labels 

Digital label printing has become more common to industries like food & beverage, cosmetics, and pharmaceuticals which are cost-effective, require less labor, and reduce waste production. Pressure-sensitive labels are becoming more popular – eco-friendly, fully customizable, and compatible with high-definition printing. The digital label printing market was valued at 12.3 billion in 2025 and is projected to be 20.6 billion in just 10 years – a clear sign of where the industry is headed.  

At Prisma, we understand that packaging is more than a container – it’s a conversation with your customers. Our team delivers packaging that’s not only eye-catching but functional, sustainable, and aligned with brand values.