After its merger with American Airlines, US Airways became the largest airline in the world. The corporation serves 198 destinations around the world and supports a loyalty program with multiple levels of membership and privileges. Following the merger, US Airways asked Prisma to assist with refreshing its vast loyalty program for customers old and new.
The effort is detailed in a new case study available on our website. We reinvented, printed, matched and shipped new membership items for thousands of customers. An immense amount of variable data on customer information and travel history was matched precisely for each item. The result was a satisfied corporation with a reinvigorated loyalty program and reassured customers.
