Cutting-edge machinery increases efficiencies
PHOENIX, Ariz. – May 27, 2014 – Today, corporations like Walmart are asking brands to reduce packaging sizes by significant percentages to increase space on shelves. Stricter financial targets, combined with consumer demands for speedy delivery, place yet more pressure on companies to shorten lead times without sacrificing quality. For commercial printers, one of the best options to keep up with the needs of the market lies with acquisitions of advanced equipment.
To that end, Prisma, a full-service marketing solutions firm based in Phoenix, Ariz., has significantly increased its capabilities in the folding carton market with the installation of a Heidelberg Easygluer 100. Built for productivity and flexibility, the machinery has the ability to handle a broad spectrum of folded and glued carton styles. With the new technology, companies like Prisma can meet prevailing desires for consumer packaging with quick turnarounds that don’t sacrifice construction quality.
Chad Carmody, a Prisma account executive specializing in packaging, said that clients already look to the award-winning company for leadership and solutions for their retail packaging and that the new addition would provide “increased speeds and greater accuracy.”
Satisfying client needs in the modern marketplace requires order fulfillment with shorter runs and decreased lead times. By staying ahead of the game with technological acquisitions such as its new carton-folding and gluing machinery, Prisma aims to provide flexible packaging solutions for all clients with its streamlined, high-quality process.
Founded in 1980, Prisma, headquartered in Phoenix, Ariz. is a full-service marketing solutions provider with an emphasis on commercial printing, specializing in online marketing supply chains. Prisma’s more than 170 employees work in a state-of-the-art 145,000-square-foot facility and offer a range of products and services, including heatset web, sheet fed, large format and variable digital printing; creative design; data analytics; warehousing; fulfillment; and complete in-house mailing. Prisma is repeatedly recognized for print excellence and has been voted #1 in Ranking Arizona magazine for the last seven years. To learn more about Prisma, visit prismagraphic.com.