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Commercial printing in a digital world

Let’s face it we live in a digital world. As a commercial printing company, Prisma Graphic recognizes the importance of digital technologies and the advances made in the last decade.

These advances have allowed commercial printers to help their clients achieve big picture business goals. Printers are no longer only concerned with offset printing presses and ink but also audience segmentation, variable data marketing and one-to-one personalized marketing campaigns.

Below are two suggestions to use technology to improve your marketing efforts.


Does your company have a customer database? Do you know what your ideal client looks like? If you can answer yes to either of these questions you can strategically use your data set to your competitive advantage.

Data modeling is an intelligent way of finding prospects that resemble your current clientele. Your current data set is analyzed by its key attributes and then sourced to acquire additional prospects that are full of new opportunities.

Database Marketing helps your marketing & sales team tap into your company’s private goldmine – your data intelligence of your current customers. (This is also also commonly referred to as relationship marketing.)


Variable Data Printing (VDP) is not new, it just keeps getting better. Your clients and your audience are unique individuals – so it’s important to treat them that way. Personalized one-to-one marketing collateral demonstrates a level of sophistication that differentiates your company or brand from the competition.

With today’s technology, variable data printing can be as simple or as complex as dictated by your marketing campaign needs. Once, limited only to salutation fields and address areas, variable data printing can utilize logo placement, taglines and support multiple versioning of the printed piece.

Prisma Graphic knows this is a complex topic which would be impossible to cover in just one article. If you are interested in learning more about data modeling, database marketing or variable data marketing we suggest you contact one of our marketing solutions professionals for a consultation at

Now, it’s your turn to share. What’s been your experience with variable data marketing and relationship marketing campaigns? Have they led to higher ROI? Leave a comment and let us know how you’ve been enhancing your commercial printing in today’s digital world.

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[About us: Prisma Graphic is a full-service, marketing solutions provider with an emphasis in commercial printing that specializes in online marketing supply chain management. Utilizing cutting-edge technology and a commitment to customer service, we partner with clients to develop cost-effective programs that execute integrated brand campaigns and highly-targeted business communications. Our ongoing evolution is to deliver sales opportunities at the lowest possible cost.]

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BY PRISMANovember 18, 2010

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