The most fundamental piece of your marketing collateral is business cards. Other than a representative from your company, your business card is the first impression you will make. What does your card say about your company? Does it highlight your company’s personality? Or, does it leave an impression that’s underwhelming?
Here are some enhancement suggestions so your business cards leave a great first impression of your company.
Rounded Corner Business Cards
A business card with rounded corners visually separates itself from the others in the stack. Including rounded corners is one of the most cost-effective ways to add to the aesthetics of your card. (Want to see some examples? Check out these business cards with round corners)
Odd Sized or Shaped Business Cards
Traditionally, business cards have always come in one standard size, 3.5″ x 2″ – but why? There is no rule a business card needs to be the same size and shape as everyone else’s card. By altering the size of your cards you can in effect alter the perception of the your company.
Die Cut, Embossed & Foil Stamped Business Cards
Believe it or not, business cards can be a prestigious piece of marketing collateral. Letterpress work such as die cutting, embossing and foil stamping give your cards a level of sophistication that traditional print has a hard time matching. This type of card makes a bold statement when delivered to both clients and prospects.
Before you design your next evolution of business cards, here are a couple of questions to ask:
• Do my business cards match my overall marketing presence?
• Do our cards make a statement about who we are in our industry?
• Are my company’s business cards easily overlooked?
If you have any questions about reviving your business cards, with any of the methods listed in this article, please don’t hesitate to contact us firstname.lastname@example.org.
If you found this article helpful or of value please click the Facebook ‘like’ button. You may also consider joining our Facebook community for more information about commercial printing, direct marketing, web-to-print and marketing supply chain management.
[About us: Prisma Graphic is a full-service, marketing solutions provider with an emphasis in commercial printing that specializes in online marketing supply chain management. Utilizing cutting-edge technology and a commitment to customer service, we partner with clients to develop cost-effective programs that execute integrated brand campaigns and highly-targeted business communications. Our ongoing evolution is to deliver sales opportunities at the lowest possible cost.]