What’s Still Available & How to Make the Most of it
As marketers look for smarter ways to drive results in 2025, USPS mail promotions are proving to be a quiet powerhouse. With discounts of up to 6% off postage, these incentives reward brands that embrace innovation, technology and sustainability in their direct mail campaigns. With many promotions still available through the end of the year, now is the time to take advantage.
What Are USPS Promotions?
Each year, USPS introduces a series of promotional programs designed to encourage marketers to push the boundaries of what’s possible with direct mail. These discounts apply to Marketing Mail and First-Class Mail and are granted when campaigns incorporate approved enhancements like mobile technology, eco-friendly materials or omnichannel integrations.
For 2025, there are five main promotions and two add-on incentives, most of which remain available through December 31. These programs are structured to encourage both creativity and relevance in customer outreach.
Here’s a breakdown of what’s still on the table and how your brand can save while continuing to increase reach and traction.
Promotions Still Available in 2025
This promotion offers 3% off postage when mail integrates digital technology like QR codes, augmented reality, voice assistant activations, NFC chips or video-in-print. It’s a smart way to bridge offline and online experiences helping recipients go from mailbox to mobile seamlessly. You can choose any six-month period in 2025 to participate.
Running through December 31, this promotion is ideal for nurture sequences or sequential messaging. Mailers receive a 3% discount on all touches after the first, encouraging sustained engagement with evolving content across multiple sends. This promotion is perfect for industries like healthcare, education or finance where repeated outreach boosts results.
From July through the end of the year, mailers can take advantage of the USPS promotion for Intelligent Mail barcode Accounting (IMbA), Qualified Business Reply Mail (QBRM), and High Volume QBRM. These options offer enhanced tracking, more efficient payment methods and quicker delivery. Participants who enroll in IMbA and use a static barcode can receive a 3% discount, while those using a serialized barcode with a unique identifier are eligible for a 6% discount.
New for 2025, this promotion offers 3% off First-Class Mail used for advertising. That includes personalized outreach, loyalty mailers or even prospecting. It’s especially valuable for brands that want the speed and precision of First-Class without the premium cost. The promotion runs from September through December making it a perfect fit for holiday or year-end messaging.
Add-On Incentives to Stack
USPS also offers two stackable discounts that can be combined with most promotions:
- Informed Delivery (+1%)
When you create a digital preview of your mailpiece that USPS delivers via email, you qualify for an extra 1% off. This tool boosts engagement and gives your campaign a second touchpoint.
- Sustainability (+1%)
If your campaign uses certified sustainable paper and eco-friendly inks or coatings, you can tack on another 1% discount. This aligns with broader ESG goals while saving on postage.
Learn more about these bonus options on USPS’s Informed Delivery page and the Sustainability promotion PDF.
Why Now?
The second half of the year is your window to act. Many promotions require advanced registration and technical setup, so starting now means you can capitalize on Q3 and Q4 mail campaigns, particularly in industries like healthcare (think: AEP outreach), financial services, retail and education.
Deadlines are approaching, and with year-end budgets tightening, it’s a strategic way to offset rising postal costs.
How Prisma Helps You Activate USPS Discounts
Executing a compliant and creative campaign that qualifies for USPS promotions can be tricky but that’s where Prisma comes in. Our direct mail experts guide you through:
- Mailpiece design that meets USPS requirements
- Registration and submission to USPS
- Tracking campaign performance through platforms like DM360
- Adding Informed Delivery digital previews and personalized components
Whether you’re planning a Medicare Advantage campaign, a financial onboarding journey, or a holiday loyalty push, we can help you stack savings while improving impact.
Ready to save up to 6% per campaign?
Let’s talk about how to integrate USPS 2025 mail promotions into your next big initiative before time runs out. Get in touch with our team today.
