In an increasingly digital world, consumers are craving something that online shopping has largely failed to deliver: excitement, connection, and meaningful experiences. According to recent research by Criteo, 76% of consumers find that online shopping lacks excitement, with nearly a third describing it as merely a chore. Even more telling, 79% report that digital shopping feels lonely, and when celebrating life’s meaningful moments, only 18% choose to shop online.
These statistics reveal a critical opportunity for retail brands to differentiate themselves by creating immersive, emotionally resonant shopping experiences that bridge the digital-physical divide.
Creating Destination Retail Environments
Consumers aren’t just seeking products. They’re seeking experiences that engage, surprise, and delight. This is where Prisma’s comprehensive marketing solutions deliver transformative value for retail brands looking to turn their physical locations into consumer destinations.
Our tech-enabled marketing approach combines sophisticated data analytics with high-impact environmental design to help retailers create spaces that consumers actively seek out rather than merely transact within. Through our programmatic direct mail campaigns and audience targeting capabilities, we drive qualified traffic to physical retail environments where meaningful connections happen.
Unified Brand Management
Consistency is critical to develop trust and emotional connection with consumers. Prisma’s dokshop platform provides retailers with a centralized hub to manage all branded collateral, ensuring cohesive experiences across every consumer touchpoint. With robust reporting and permission controls, retail brands maintain standards while efficiently executing marketing initiatives that resonate with target audiences.
Large Format Solutions and Event Support
The physical retail environment presents unparalleled opportunities for creating memorable, shareable moments that online shopping cannot replicate. Our large format printing capabilities include everything from immersive wallpaper and lightboxes to custom floor graphics and directional signage. Prisma can transform ordinary retail spaces into extraordinary brand experiences that engage all senses.
For milestone celebrations and special occasions (precisely when consumers prefer in-person experiences), Prisma delivers end-to-end event marketing support. From conception through execution, we help retail brands create memorable moments that foster authentic connections with consumers.
The Prisma Experience Advantage
In a marketplace where 78% of consumers feel overwhelmed by digital choices, Prisma helps retail brands create engaging, emotionally resonant environments that turn shopping from a transaction into an experience. Bring the excitement, discovery, and human connection back to your brand by contacting us today.
