Print on Demand

For over 20 years, print on demand has grown into one of the most trusted ways for companies to purchase commercial print. As printing technology has advanced, so has the ability to produce exactly what businesses need, exactly when they need it. Prisma has spent time helping companies put this model to work.

Print buyers have traditionally focused on volume, since ordering in bulk lowers the price per unit. That approach still makes sense for materials with a long shelf life — documents unlikely to change or become outdated. But for everything else, buying in bulk creates a different problem: paying for print that may never get used.

Marketing collateral and business documents change as your company evolves. when materials are ordered far in advance and in large quantities, teams are left with a choice: keep using outdated materials, or absorb the cost of print that’s no longer accurate. Neither option serves the business well.

Print on demand solves this by producing only what’s needed, when it’s needed. Ordering in smaller increments may come with a slightly higher unit cost, but it gives your company the flexibility to update marketing materials and key documents as your business changes — without paying for print you’ll eventually replace.

It also removes a common source of friction between departments: running out of sales materials while a new version is still in development. With a “just in time” approach, you can keep your team stocked with current materials on your timeline, not around a print run schedule.

Prisma makes this easy to manage through dokshop, our online ordering platform. Teams can log in, order exactly what they need, track usage, and reorder as needed — all without waiting on a large print run or guessing at future quantities.

• Less waste. Produce only what you need, when you need it.
• More flexibility. Update collateral and documents as your business evolves, instead of working around a large existing inventory.
• Fewer gaps. Keep your team supplied with current materials, even while new versions are in progress.

Bulk commercial printing still has its place for long-life materials. The key is knowing which model fits which need — and having a partner who can help you apply the right one.

Have questions about print on demand or whether it’s the right fit for your current materials? Request a demo to connect with our commercial printing experts.