Founded in 2019 by a husband-and-wife team, Biscuit Belly brings a fresh take to Southern comfort food with scratch-made biscuits, inventive brunch classics, and a playful brand personality. What started as a neighborhood eatery in Louisville, KY has expanded into a rapidly growing multi-state concept.
Today, Biscuit Belly operates 14 locations across five states, with the brand on track to reach 20 locations by the end of 2026, fueled by recent franchise growth in Texas and Florida.
As the brand entered new markets, Biscuit Belly needed a scalable, localized marketing strategy that could create real traffic-not just digital impressions.
Reaching New Communities Beyond Social Media
With each new restaurant opening, the Biscuit Belly team faced a common growth hurdle:
How do you reach potential guests who don’t yet know the brand and aren’t already following on social media?
While digital marketing remained an important awareness tool, it wasn’t enough to:
- Introduce the brand to completely new neighborhoods
- Drive weekday and off-peak traffic
- Support initiatives like catering, app downloads, and loyalty enrollment
As a brunch-centric concept, Biscuit Belly also sees natural weekend spikes, creating consistent opportunities for weekday and slow-hour traffic.
The brand needed a targeted, efficient way to reach real households in each new trade area and drive them to act.
Solution: Prisma + DM360
With an existing partnership in place, Biscuit Belly collaborated with Prisma to activate DM360, a data-driven direct mail platform designed to enhance and extend digital marketing efforts.
Using DM360’s advanced audience targeting, Biscuit Belly deployed localized postcard mailers featuring compelling, trackable offers to:
- Drive first-time visits in new markets
- Incentivize weekday and off-peak dining
- Reach households most likely to convert to in-store or online orders
- Promote catering for offices, meetings, and group events
These physical mailers created a memorable touchpoint, especially valuable in cities where the brand was still building awareness.
Technology & Implementation
Biscuit Belly leveraged Prisma’s DM360 platform to execute data-driven mail campaigns using geo-targeted audience segmentation. Each mailer incorporated QR codes with trackable digital offers, allowing the team to connect physical mail to measurable online engagement. In-store and app-based redemption tracking provided clear visibility into each campaign performance and guest conversion, ensuring each activation delivered actionable insights and measurable results.
Campaigns were launched alongside targeted promotional windows, with mailers strategically timed to reach households ahead of slower traffic days to maximize lift. Offers were intentionally designed to be flexible and measurable, allowing the brand to tailor promotions to specific store-level objectives while maintaining consistent performance tracking.
Results
Through Prisma’s DM360 platform, Biscuit Belly successfully expanded its reach beyond digital channels and drove meaningful results across both in-store and online orders.
Outcomes
- 4,891 households reached across multiple trade areas
- Improved visibility into new and developing markets
- Strong redemption rates tied to $5 off and first-time visit offers
- Increased awareness of local catering availability
- A scalable, repeatable direct mail channel that complements digital and social efforts
- Efficient marketing spends by combining physical and digital media
“Our partnership with Prisma has been incredibly impactful for both print and digital marketing opportunities. DM360 marries traditional media with the ever-changing digital space. The team at Prisma makes implementing and running these campaigns easy for my small team and me-allowing us to maximize our marketing budget where it counts and boosting our local media spend.”
- Madelaine Reis, Director of Marketing at Biscuit Belly
By integrating DM360 into their marketing mix, Biscuit Belly boosted immediate guest visits while also building long-term loyalty and brand recognition in new communities.
Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors. 
