When MGM launched its New Kids on the Block residency in Las Vegas, it sought to create an elevated VIP package experience for its casino guests. The package combined brand alignment, fan excitement, and a premium hospitality touch. However, when MGM’s previous vendor went out of business, Prisma jumped in to help MGM make the printing and kitting transition a seamless experience, and ensured the production never skipped a beat.
A ‘Step by Step’ Transition to a New Production Partner
The VIP package components included hundreds of customized pieces, each uniquely designed, color-matched, and tailored to guests’ spending tiers. As a high-value perk for its casino rewards guests, the package needed to:
- Align with MGM’s tiered rewards program
- Incorporate three levels of spend (each with its own color palette and aesthetic)
- Include physical gift components, including plexiglass pieces previously sourced by MGM
- Maintain consistency across 204 total pieces while still delivering fresh designs every year
- Be executed quickly and at scale, with accuracy and flawless presentation
Premium Production at Scale
Prisma immediately took ownership of the project, analyzing previous years’ materials and coordinating directly with MGM’s marketing and entertainment teams. With no downtime or onboarding lag, Prisma ensured:
- Continuity in the look and feel of previous VIP packages
- Smooth integration with MGM’s internal processes
- On-time production for all upcoming residency dates
The transition was intentionally designed to be invisible to MGM guests, maintaining brand consistency throughout.
Be My Printer: A New Partnership Powered by Creativity and Consistency
Prisma has now become MGM’s trusted partner for delivering memorable, high-quality VIP experiences for New Kids on the Block fans. We manage every production stage, from packaging design to print to assembly, ensuring accuracy, and consistency across all items.
By offering creative innovation and thoughtful production, Prisma is able to help MGM create a fresh new kit year while still ensuring it is consistent with MGM’s luxury brand standards. Most importantly, it delights the resort’s high-value guests year after year, and makes sure they’ll be loving them forever.
