The Challenge
When Local Motors set out to introduce Olli, it’s new autonomous electric minibus, it needed more than a products announcement — it needed an experience that would make the unveiling as memorable as the vehicle itself.
Olli carries about a dozen passengers along a pre-set route and offers a promising, green alternative for airports, college campuses, and other high-traffic environments. A vehicle built to change how people move deserved a launch that felt just as forward-thinking.
The Approach
Local Motors planned to unveil Olli during the grand opening of its newest facility in National Harbor, Maryland on June 16. Prisma helped bring that moment to life by designing a “hot wheels”-style package that teased attendees with an invitation: come see the vehicle that goes inside.
Once on-site, guests received a second surprise — a package containing a 3D-printed model of Olli, giving them something tangible to take home from the day.
The Outcome
The package turned a traditional product reveal into an experience guests could anticipate, enjoy, and remember — helping Local Motors generate buzz around Olli well beyond the event itself.
