Direct Mail Impacts Financial Marketing Results
For decades, Prisma has been providing scalable marketing and print production services for National Bank of Arizona. Founded in Tucson in 1984, NB|AZ® was created with the goal of “building local relationships and providing exceptional customer service.” NB|AZ takes pride in their reputation as a leading regional financial institution. With this pride comes the motivation to continuously innovate how they market to their customers. Fortunately, Prisma shares this motivation.
NB|AZ’s objective was to promote a new campaign for a Personal No-Annual Fee Credit Card suite. With this offer, NB|AZ gives their clientele three different options for their new visa cards, each with their own benefits. By combining the power of direct mail with doksync for this campaign, Prisma provided NB|AZ the ability to deliver one:one marketing to nearly 5,000 potential clients with speed and efficiency.
Data Driven Decisions
To successfully execute this plan, Prisma worked with NB|AZ to produce and deliver 4,997 personalized mailers to targeted recipients. By using doksync for this campaign, NB|AZ delivered its marketing messages to the targets before, during and after the mailing with doksync targeted advertising. Doksync leverages the message of the direct mailer and reinforces it via online ads and digital retargeting. With the addition of Gmail, YouTube and Geo-retargeting ads doksync offers an even more robust customer experience than traditional doksync.
NB|AZ received 212,152 digital impressions during the campaign with an engagement rate of 11.8%. This exemplary engagement rate created a lift in the number of credit applications NB|AZ received during the lifecycle of the campaign.
With the continuing growth and evolution of banking NB|AZ can focus on growing their customer base through their own digital marketing campaigns and more while continuing to work with Prisma to streamline their one:one or direct mail campaigns.
