Axon came to Prisma with more than a packaging request-they needed a system that could scale alongside one of their fastest-growing global products.
As the TASER 10 expanded into new international markets, so did its required documentation. Warnings, warranties, usage guides, and compliance materials quickly accumulated, pushing beyond what the original box was designed to hold. The result: unnecessary bulk, rising costs, and packaging that no longer met the expectations of modern, global products.
Prisma was brought in to rethink the entire experience-starting with the box.
A Box Built for a Global Product
What began as a packaging update quickly became a strategic redesign for international readiness.
Axon ships the TASER 10 globally, and every shipment includes the full documentation. As those materials grew, boxes became oversized, shipping costs increased, and end users (public safety agencies), were left with kits that felt cluttered rather than intuitive.
This issue also challenged some of the goals behind Axon’s Moonshot initiative. The Moonshot is a pledge to cut gun-related deaths between police and public in the United States by 50% by 2033. Prisma reengineered the packaging to support a complete, well-organized system that now includes:
- A consolidated welcome and documentation packet
- QR codes linking to digital materials for scalability
- A stress-relief branded merch item
- All functional components of the TASER 10 device
Purpose-Built for the Axon TASER 10
Additionally, Prisma’s newly engineered structure secures the TASER 10 intuitively and securely, reinforcing Axon’s product confidence while streamlining the unboxing and setup process. For agencies that often train and deploy directly from a single kit, durability, clarity, and ease of use are critical — and the new design delivers on all three.
The result is packaging that doesn’t just protect the device but enhances the experience of receiving and deploying it.
More Than Packaging—A Scalable System
In the end, this wasn’t just about creating a better box. It was about building a flexible, future-ready system.
Prisma delivered a solution that supports Axon’s global footprint, improves usability, and allows room for continued documentation growth, all while protecting a critical public safety device. This is exactly what Axon needs as they continue to power the future of public safety.
