Skip to main content

Undertow Makes a Splash with New Cocktail Menus

Your All Things Print Solutions

Undertow Makes a Splash with New Cocktail Menus

 

Undertow, an immersive, nautical-themed cocktail bar recently expanded its footprint to Gilbert. The original location, opened in 2016 by parent company Barter & Shake, takes guests aboard the Clipper ship of Captain John Mallory and entices patrons with worldly and exotic cocktails. Prisma partnered with Undertow to extend this vision to its new Gilbert location with the production of storybook style cocktail menus. The menus, a 40-page, case bound book, immerse guests in the lore of Captain John Mallory and his crew. Each page includes detailed illustrations to accompany the story along with descriptions of each of the establishment’s unique cocktail offerings.

   

Undertow’s style is uniquely curated to provide an adventure for every guest, and its new menu had to be crafted to reflect that style. Gold foil was stamped and embossed on the front cover along with a Soft Touch Laminate to evoke a treasure-like feel. The pages were printed on 100# Silk Book with an aging, weathered background to ensure the look and feel of a pirate storybook was achieved.

Prisma is proud to have helped bring this unique menu project to life, and can’t wait to set sail on another adventurous menu soon.

“You’d think that with a company that does the volume of work that Prisma does wouldn’t have time to help you with your passion project– and you’d be wrong. Our menu books are the culmination of six months of development, creativity, and communication. Each one requires a level of eccentricity (read: insanity) that we thoroughly enjoy. Working with Prisma made the entire process smoother, cleaner– and dare I say, the final product is more gorgeous than we could have dreamed.”

– MAT SNAPP, EVP Operations, Barter & Shake.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
  • Lorem Ipsum is simply dummy text.
  • Lorem Ipsum is simply.
  • Lorem Ipsum is simply dummy text of the printing.

Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
  1. Lorem Ipsum is simply dummy text.
  2. Lorem Ipsum is simply.
  3. Lorem Ipsum is simply dummy text of the printing.

Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.

How can Prisma provide a brand experience for your guests?

Contact us for more information.

December 16, 2022

Featured Case Studies

Prisma-undertow-menu-print-case-study
Restaurants
Undertow Makes a Splash with New Cocktail Menus
Solutions: All Things Print
Restaurants
Fox Restaurant Concepts- Serving Menu Management Solutions
Solutions: Menu Management
Johnson University Campus
Education
Johnson University + DM360
Solutions: Direct Marketing & Data Analytics
Laptop Products
Healthcare
Innovative Renal Care + dokshop
Solutions: Brand Management
Close,Up,Shot,Of,African,Man's,Hands,Holding
Finance
NB|AZ + DM360+
Solutions: Direct Marketing & Data Analytics
PCA Skin Display
Retail
PCA Skin + Packaging
Solutions: Packaging
CARVANA PRISMA 1
Retail
Carvana + Fleet Vehicle Wraps
Solutions: Large Format
034_Republic_Services_D1_120621
Industrial
Republic Services + Event Signage
Solutions: Large Format
Eegee's Store Front
Restaurants
eegee’s + dokshop + Large Format
Solutions: Brand Management
Header
Non Profit
Diocese of Phoenix + Creative Services + Printing
Solutions: Direct Marketing & Data Analytics
Hitting the mark for Benchmark Electronics
Industrial
Benchmark + Large Format Graphics
Solutions: Large Format
Urban Electric’s The Current + Book Publishing
Retail
Urban Electric’s The Current + Book Publishing
Solutions: All Things Print

Get Powered By Prisma

Partner with Prisma. Follow us on social media and get to know the people behind the Prisma magic.