Mephisto USA is the stateside subsidiary of the world-famous European footwear brand. The 50+-year-old brand operates more than 800 stores in 62 countries. Prisma has been producing point-of-sale signage and collateral for the US-based stores for many years, but a new opportunity presented itself in early 2023.
On the Right Foot
Mephisto’s creative headquarters for the brand had historically been in France. The USA subsidiary learned of Prisma’s creative and design capabilities and came to us with an ask; the complete layout and production for the Spring 2023 catalogue. The catalogue is a 20-page spread and Prisma’s design expertise and commitment to a tight turnaround sold the Mephisto team.
In Perfect Step
Mephisto needed their catalog available for stores and sale reps by first week of April. More than 100 product images and general layout were provided for the 20 pages. The Prisma creative team created a grid of columns and rows to determine the best way to organize the shoes cohesively and ensure any full-page images correlated to the shoes present on the same spread. Prisma’s team provided initial design proofs in 5 working days and provided edits in in less than 24 hours which sped up production delivery.
Print production took place on the Indigo digital press that not only matched the previous offset quality, but increased speed to market.
More than 400, 20-page self cover catalogues were produced in-house by Prisma.
“We have worked for several years with Prisma on our printing projects. This was the first time we used Prisma for design and layout of our brochures. I found the team very capable and responsive to our needs for the brochure and the designer was quick to turn the brochure back to us for comments. The experience was seamless and our quick turnaround needs were met without delay. We will use Prisma again for these and other projects in the future,” Rusty Hall, President Mephisto USA.
Learn more about how Prisma can streamline your retail brand’s marketing needs by getting in touch today.