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Creating With Carvana

The Prisma team is always on their A-game! Meeting tight turnaround times, and attention to detail with their installs on all of our large asset graphics! Highly recommend.
Kelsey Herrett
Sr. Manager, Brand Activation with CARVANA

Carvana is an online automotive retailer that is disrupting the car buying industry. Carvana’s model of selling vehicles is unique and innovative, and it has modeled incredible growth since it launched. Carvana has quickly become a leader in the car retailer world, which is why Prisma was thrilled to wrap a fleet of vehicles and other assets for this unique brand. Keep reading to see how we helped Carvana get their Message to Market!

Driving Home the Details

The Carvana team asked Prisma to wrap five vehicles for a new campaign launching with American Racecar Driver, Jimmie Johnson. They needed a marketing solutions provider to kick off the branding for this campaign, and Prisma was excited to take the wheel and drive them to success! It was clear from the beginning that Carvana wanted something unique and interactive. The Carvana team had the idea of having space on one of the trailers for bystanders to write on. The side of the trailer says “I’d like to experience_______” multiple times with lines for people to write down their answers. The Prisma team wrapped the trailer with a gloss finish and added a matte-laminate overlay to the chalkboard area, allowing individuals to write down their answers with chalkboard markers. Now that’s innovation!

Setting Up for Success

Before Prisma could dive into wrapping this fleet of vehicles, we first had to ensure all details were in order. This project had very tight deadlines with limited access to the Carvana vehicles, which our team accommodated without any issues. Prisma did multiple color tests before doing any printing to ensure accuracy and brand consistency. Additionally, Prisma provided rough templates of item sizes to lay out and as the vehicles arrived, we quickly measured and adjusted the graphics to the correct size. Adapting to unique circumstances and conducting tests like these help us guarantee quality to our clients and ensure that there are no surprises when our team begins the installation process. With Prisma’s large format printing and installation capabilities, we successfully produced and wrapped all five vehicles with 3M vinyl featuring gloss and matte finishes. The Carvana Team was happy with the finished assets and is excited to run their new campaign.

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The Need for Imagery

Benchmark Electronics is an all-inclusive technology design, production, and manufacturing company. They are equipped to handle projects from conception to full-scale manufacturing and beyond! When they needed a mural installation on the glass walls of their conference room for their Tempe office location, Prisma’s grand format team stepped up to the plate. Benchmark wanted something that would really capture their brand and showcase the lively town of Tempe, Arizona. Prisma developed a plan that would accomplish this with style and ease.
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Maintaining the Essence of Benchmark

case-study-6 Prisma’s goal was to create a unique, functional, and visually appealing Benchmark mural. Our creative team worked closely with Benchmark to design a mural that showcased the essence of their Tempe location, while simultaneously maintaining brand consistency. The Benchmark team decided to feature something that would make them feel at home, which is why Prisma’s creative team incorporated imagery of the well-known Tempe Town Lake and “A” Mountain in the mural. This representation is exclusive to this Benchmark location; whereas their logo and tagline on the mural uphold their brand and keep it consistent amongst all Benchmark locations.
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Making it Happen

case-study-7 Prisma printed the mural directly on eight Dusted Crystal glass panels using our wide format printer. This material helps to create an aesthetic visual from the inside. While the original material for the project was going to be opaque, Prisma recommended that the panels be translucent to allow more light into the room. This was key to really making the mural pop! Prisma’s installation team brought the entire design together by also including Dusted Crystal glass on the conference room doors.

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May 31, 2022

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