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The People of Prisma

Craig Daws

VP of Digital Operations

Craig was born and raised in the printing industry.  The youngest of the Daws family, he spent his summers at Tru Color learning the business from the ground up.  He followed in his father’s footsteps and started his career in 2002.  He has held positions in almost every prisma-department from bindery to prepress, estimating, customer service and eventually sales and management.  In 2008, he took on a leadership position with the task of creating Tru Color’s digital prisma-department.  By 2015, digital printing accounted for over 40% the company’s sales.   He loves the fast-paced nature of printing and helping his customer’s problem solve and get the most out of their budgets.

In his free time Craig enjoys cooking, golf, and spending time with his wife, Ashley and two sons, Owen and Shepard.


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